Strategic Plan

Our vision is growing producer prosperity.

Our strategic direction, guided by our Board of Directors, focuses on four priority investment areas that enable us to deliver on our mission to provide value to canola producers through research, advocacy and market development.

Strategic Priorities

Research

Focus research expenditures to foster innovation, decrease production risk, increase sustainability, and profitability.

Grower Relations

Provide producers with relevant and valuable resources to support canola production.

Policy

Be a voice for canola producers on matters pertaining to research and canola industry development.

Canola Promotion

Increase awareness, demand, and value for canola and its products.