National Canola Marketing Program

SaskCanola partners with Alberta Canola and Manitoba Canola Growers under the Hello Canola brand to increase Canadian consumer awareness and consumption of canola oil.

Canola oil is healthy, versatile, affordable, sustainable – and Canadian.

Our goal is to make canola the oil of choice for consumers across Canada. Canadians in western Canada have widely adopted canola oil for every day use in their homes, with a market penetration of more than 70%. Therefore, SaskCanola’s promotional efforts are concentrated in Ontario, where uptake of canola oil has not been as high and there are still opportunities for market development.