New Year, New Leadership and Look for SaskOilseeds

January 16, 2025 - SaskOilseeds is celebrating its official amalgamation by launching a progressive new look!

"Our new brand identity reflects SaskOilseeds' vision of growing producer prosperity," says Tracy Broughton, Executive Director of SaskOilseeds. "The thoughtful, interpretive icon starts as an outline of Saskatchewan enveloping a seedling that intentionally resembles a book, to depict the Commissions' primary priority of funding canola and flax research."

SaskOilseeds' new look includes a logo complete with symbolic icon and the Commissions' new name, accompanied by a colour palette that includes nods to research with innovation green, canola with vibrant yellow and flax with rich blue, rounded out with a punchy orange to tie in Saskatchewan sunsets.

"SaskOilseeds' brand identity solidifies a positive merger that will streamline operations, enhance research initiatives, and provide a unified voice for oilseed growers in the province," says Dean Roberts, Chair of SaskOilseeds who farms near Coleville, SK.

SaskOilseeds begins rolling out its new brand this week. While a friendly landing page greets visitors now, the Commissions' extensive new website will launch sometime later this year.

In addition to its brand launch, following the Annual General Meeting on January 15th, the newly formed SaskOilseeds’ Board voted to appoint Dean Roberts as Chair and Codie Nagy as Vice-Chair to provide leadership for the upcoming year.

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For more information, contact:
Ellen Grueter, Communications Manager
egrueter@saskoilseeds.com
(306) 975-0262

SaskCanola (est. 1991) and SaskFlax (est. 1996) amalgamated in 2024. The newly formed SaskOilseeds is a producer-led organization, established in 2024 and supported by 17,000 levy-paying Saskatchewan canola growers and 3,000 levy-paying Saskatchewan flax growers. SaskOilseeds' mandate is to provide value to oilseed growers through research, advocacy, and market development.