Canada Agriculture & Food Museum Announces New Initiative on Canola

OTTAWA, June 29, 2017 — The Canada Agriculture and Food Museum, one of the three museums under the new Ingenium brand, along with its partners from the public and private agricultural sector, is proud to announce that the Canola! Seeds of Innovation exhibition will be opening to the public on Saturday, July 1, 2017.  This year marks the 50th anniversary of canola as a “Made in Canada” crop.  A special Opening Reception will be held on Thursday, June 29, 2017 from 5:00 p.m. to 7:00 p.m. to give invited guests and media a first-hand look at the Museum’s newest exhibition.  
  
Canola! Seeds of Innovation is an immersive, interactive exhibition that tells the story of ingenuity by Canadian plant researchers who took on a challenge to create a healthy vegetable oil from rapeseed, a little-known plant that grew well on the Prairies. Following decades of collaboration and hard work, these scientists succeeded in developing one of Canada’s most important crops: canola.  Also playing an instrumental role in canola’s development, the willingness of Canadian farmers and industry to see potential, invest and collaborate were essential to the crop’s past, present and future success. 
  
Now a staple in the lifestyle of consumers around the world, canola is a major oilseed crop worth $26.7 billion annually to Canada’s economy. This nutritious oil is neutral in flavour and ideal for cooking. Transformed into biofuel, its oil can help reduce greenhouse gas emissions. Canola meal is also an excellent ingredient in animal feed, and canola is now an ingredient found in many everyday products such as cosmetics, candles, printing ink, and much more. 
  
Visitors will discover the scientific, agricultural, economic and social impact of this versatile plant through hands-on discovery, digital games, audio-visual presentations, and a live exhibit highlighting the role of bees in canola pollination.  The exhibition invites visitors of all ages and backgrounds to discover the evolution of canola and the exciting future uses of this expanding and evolving global crop. 
  
Partners include: 
•    Canola Council of Canada 
•    Canadian Canola Growers Association 
•    Alberta Canola Producers Commission 
•    Saskatchewan Canola Development Commission 
•    Manitoba Canola Growers Association 
•    Agriculture and Agri-Food Canada 
•    Government of Manitoba 
•    Government of Saskatchewan 
  
In addition to these partners, the Museum has drawn on the knowledge of experts in many domains including farming, industry, and agricultural research through its Canola Initiative National Advisory Committee. 
  
A travelling exhibition, Canola: A Story of Canadian Innovation also launched earlier this spring. More information on this new exhibition can be found here. 
  
Quotes 
  
"We are so proud to open the Canola! Seeds of Innovation exhibition here at the Canada Agriculture and Food Museum. As Canada celebrates 150 years, we are pleased to be marking the 50th anniversary of canola as a crop that represents the very best of Canadian industry and ingenuity in agriculture. Like the development of canola, this exhibition would not have been made possible without the important collaboration of our many valued partners.” 
Fernand Proulx, Interim President and CEO, Ingenium – Canada’s Museums of Science and Innovation 
  
“On behalf of our canola partners, we are very excited to launch this exhibit and share canola’s amazing story of innovation. By capturing the science and ingenuity behind this ‘Made in Canada’ crop, this exhibit offers visitors a unique opportunity to explore canola and deepen their connections to Canadian agriculture and food.” 
Jim Everson, President, Canola Council of Canada 
  
Contact 
Zoë Lomer 
Manager, Marketing and Communications 
Ingenium: Canada’s Museums of Science and Innovation 
zlomer@techno-science.ca 
613-298-5616 
  
Social Media 
@AgMuseum 
To learn more about the Museum’s Canola initiative, follow #ExploreCanola 
  
About Ingenium – Canada’s Museums of Science and Innovation 
Launched in June 2017, Ingenium is a new national brand established to preserve and share Canada’s story of scientific and technological heritage. This corporate brand, derived from the Latin root for “ingenuity,” encompasses three national institutions—the Canada Agriculture and Food Museum, the Canada Aviation and Space Museum, and the Canada Science and Technology Museum. Under the Ingenium brand, these three museums are places where the past meets the future, with spaces where visitors can learn and explore, play and discover. Ingenium also has an eye to the future with a state-of-the-art Collections Conservation Centre, set to open in 2018, digital and social media platforms, and travelling national and international exhibitions to educate, entertain and engage audiences across Canada and around the world. 
  
About the Canada Agriculture and Food Museum 
The Canada Agriculture and Food Museum is located at Ottawa’s Central Experimental Farm, which traces its roots to 1886 and is the world’s only working farm in the heart of a capital city. The Museum offers programs and exhibitions on Canada’s agricultural heritage, food literacy, and on the benefits and relationship of agricultural science and technology to Canadians’ everyday lives. It provides visitors with a unique opportunity to see diverse breeds of farm animals important to Canadian agriculture past and present, and to learn about the food they eat. In addition to breeds common to Canadian agriculture, such as Holstein dairy cows and Angus beef cows, the Museum also has Canadienne dairy cows, Tamworth pigs, and Clydesdale horses. Many other breeds of dairy and beef cattle, pigs, sheep, horses, poultry, goats, and rabbits round out the collection. 
  
Public programming includes special weekend theme events, school programs, summer day camps, interpretive tours, demonstrations, and joint undertakings with community groups and associations. For more information, visit our website
  
Museum Highlights: Canola! Seeds of Innovation; 150 farm animals in a demonstration farm; historical tractor collection; special events such as Baconpalooza, Global Tastes, and Ice Cream Festival.